Each year Google presents new products on an annual event. This year our portfolio company Meetrics was part of the product presentation and was officially announced as measurement partner. We are really proud because to become partner Google uses the MRC accreditation as requirement. Each year Meetrics runs through the MRC accreditation process for viewability, brand safety and fraud. Meetrics is one of two European companies being announced as partner. Among the 23 partners, Meetrics competitors Moat, Comscore, Integral Ad Science and Double Verify were also presented.
You can read Googles announcement here and watch the Key Note on Youtube. Moreover, we have collected the first press comments for you. Just follow the link: https://www.thedrum.com/news/2018/07/11/google-unveils-measurement-partners-scheme-part-its-adtech-overhaul.