Matt Loper, Alec Zopf
Wellth was designed in response to an eye-opening situation in the life of CEO Matthew Loper. When his aunt and uncle were both diagnosed with Type 2 diabetes, Matt watched as they responded in two radically different ways. One was able to quickly and easily adjust their lifestyle to accommodate their diagnosis — they became zealous about taking their medications every day, watched their diet, and monitored their glucose. The other repeatedly fell off their care plan, no matter how hard they tried. The result? One now lives a healthy life while the other endured a lifetime of complications from the disease and ultimately passed away.
The question of how two people with the same condition and genetics can have two vastly different outcomes is at the heart of Wellth. Wellth leverages the science of behavioral economics to motivate members to increase care plan adherence. Our healthcare system assumes we make decisions based on what is best for us. But it’s not that simple. Everyday stressors often cloud our judgement as to what’s best in the long run. For people with chronic conditions, this can make it very difficult to form healthy habits.
Matt Loper, Alec Zopf
Founder